FINNLEYS is a modern, women's boutique located on historic Main Street in downtown Franklin, Tennessee. Filled with apparel + jewelry fresh from market, along with local tees + goods, it's quite a draw to those perusing up and down the charming shops of Main Street. Formerly known as Good Findings, the shop was turned over to a new owner looking to do an all around rebrand. We decided on a clean, recognizable mark with a simple, fashionable color palette.
A few of the first rounds, keeping "good findings" somewhat in the title for the sake of the current customers...to be slowly phased out. I designed for bags and tags, signage both indoor and out, holders for jewelry and apparel, business cards and marketing pieces.